TikTok Launches $ 200 Million Fund for Content Creators

Tiktok Creator Fund Apply - TikTok today announced a $ 200 million fund, aimed at helping top content creators in the US supplement their income. And potentially persuading the next Charli D'Amelio out of his job.

Called the TikTok Creators Fund, the money is aimed at helping “qualified” creators on the platform make a living, he said.

Eligible is currently defined as 18 years or older, meeting a certain (unspecified) baseline for followers. And consistently post original content that is in line with TikTok's community guidelines.

The platform will start accepting applications from U.S.-based makers starting next month and distributing capital for the coming year.

The promise of payment will come at a critical time for ByteDance's app and Chinese parents. TikTok has faced growing criticism in the US, the biggest market for revenue, about how it handles user data and its relationship with China. With a call from the Trump administration to ban the popular app outright.

And in response to that, TikTok has made steps to present a more welcoming face to the US. It has promised to add 10,000 staff in the US.

And this week rumors started circulating that investors in the US are considering buying a majority stake in the TikTok business. According to ByteDance to establish corporate control from Chinese hands.

TikTok Provides $ 200 Million for US Content Creators

It is unclear whether the latter is testing sentiment, or just an outright rumor. But in addition to that, today, ByteDance and TikTok are trying their best to show that they are not connected.

If you go with how they handle their homework: the Chinese spokesperson won't answer TikTok's questions and refer journalists to the US team.

Vanessa Pappas, GM of US TikTok's US business, said in a blog post. That ByteDance started a $ 200 million Creators Fund and plans to increase it over time.

He did not reveal how TikTok will decide the amount to be paid to individual creators. And will there be additional requirements for getting paid.

TikTok is already helping its creators sign brand partnerships and sponsorship deals, and it's providing monetization for live streams.

TikTok Platform Creative Learning Fund

The platform also has a $ 50 million Creative Learning Fund to introduce teachers to the platform, which is already used by around 1,000 teachers in the US. And the Creator Marketplace connects brands to creators to collaborate on paid campaigns.

TikTok currently employs about 1,400 people in the US and recently passed its 2 billion installs milestone globally. Last year, it was said to have 26 million users in the U.S.

Several lawmakers including Senators Chuck Schumer and Tom Cotton have expressed concern in recent months. Namely that TikTok user data could end up with the Chinese government.

China-headquartered ByteDance insists that it does not share any user data with the Chinese government. And that it stores U.S.-based user data. in the US and Singapore.

Earlier this week House lawmakers voted 336-71 to ban federal employees from using TikTok on government-issued devices.

TikTok, which appointed Disney streaming executive Kevin Mayer as chief executive officer in May this year, also confirmed that it is a Cayman Islands company.

For now, it appears that TikTok's programs are aimed at fighting fires in the US. It did not respond to requests for comment asking what it is doing to help creators in other markets supplement their income.

India, where TikTok has more than 200 million users and more than 1 million creators, banned TikTok and 58 other apps developed by Chinese companies late last month. Due to cybersecurity concerns.

Neighboring Pakistan issued a "final warning" to TikTok earlier this week. It is for what it considers "immoral, obscene and vulgar content."

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